Design Suggestions for Display Ads

Light colored ads generally yield better results than darker ads whether in B&W or color.

We strongly discourage the use of 8 pt or smaller type on B&W ads, 10 point or smaller on color ads.

Not all fonts embed properly in PDF files – especially TrueType fonts. Please verify PDFs before sending.

Don’t try to cram too much into the space you have chosen. Ads with good use of white space tend to yield better results than those packed full of text and illustrations.

We cannot be responsible for the reproduction quality of any ad that fails to meet our specifications.

Knife World will produce ads if desired by the advertiser. Within reasonable limits, there is no charge for this service which includes typesetting and layout design. Please call for more information.



Phone Orders: 1-800-828-7751

Knife World Publications
PO Box 3395i
Knoxville, TN 37927 USA
Tel: 865-397-1955
Fax: 865-397-1969
E-mail: knifepub@knifeworld.com


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