...advertising rates & info.

Advertising in Knife World offers your business access to the most devoted knife enthusiasts in the industry. Each month presents a variety of articles unmatched by any other cutlery publication, appealing to knife collectors, dealers, users, sportsmen, and knifemakers alike. This assures your business exposure to the type of consumer you want to reach.

KNIFE WORLD advertisers enjoy:
* The lowest and most cost-effective rates in the knife industry
* The flexibility to adapt ads created for other publications at no extra charge
* The fastest turnaround time in the industry
* Ads interspersed with editorial copy throughout – no “marketplace” placements
* The personal service of a family-owned business
* A longstanding reputation for objectivity and truthfulness – 30 years and counting!

For maximum impact, we now offer full color ads in sizes 1/4 page and larger. If you’re on a budget, black and white ads start at under $50 a month for an ad the size of a business card.

If your advertising goal is the best possible return on your investment, let us show you why Knife World advertisers have chosen us to be an active and effective part of their sales teams – many of them for decades!

DISPLAY ADVERTISING RATES

Ad insertions within 12 Month Period	One Time	Three Time	Six Time	Twelve Time
Rate Per Column Inch*	$15.50	$14.91	$13.72	$11.92
4 col. in.	$62.00	$59.64	$54.87	$47.68
5 col. in.	$77.50	$74.56	$68.59	$59.60
6 col. in.	$93.00	$89.47	$82.31	$71.52
1/8 page	$127.88	$123.02	$113.17	$98.34
1/6 page	$170.50	$164.02	$150.89	$131.11
1/4 page	$255.75	$246.03	$226.34	$196.67
1/3 page	$341.00	$328.04	$301.79	$262.23
1/2 page	$511.50	$492.06	$452.68	$393.34
2/3 page	$620.00	$596.44	$548.70	$476.78
Full page	$949.38	$913.30	$840.20	$730.07
Centerspread	---------- Call for details ----------
--- Minimum Charge for display ad space is $31.00 ---

FULL COLOR ADS NOW AVAILABLE!

Ad insertions within 12 Month Period	One Time	Three Time	Six Time	Twelve Time
1/6 page	$295.50	$289.02	$275.89	$256.11
1/4 page	$405.75	$396.03	$376.34	$346.67
1/3 page	$516.00	$503.04	$476.79	$437.23
1/2 page	$711.50	$692.06	$652.68	$593.34
2/3 page	$845.00	$821.44	$773.70	$701.78
Full page	$1199.38	$1163.30	$1090.20	$980.07
Centerspread	---------- Call for details ----------

Display ads may be any size desired in keeping with the mechanical restrictions, and are billed per column inch displaced. (*To determine your ad size, multiply number of columns wide by ad height in inches.) Rates are for display space rental only based upon camera ready copy. Multiple insertion discounts apply to ads of the same size throughout the contract period. If for any reason, an ad is cancelled prior to completion of the contract period, advertiser will be billed for discounts taken but not earned.

TERMS: Less 2% 10 days; net 30 days. Balance over 30 days will be subject to a finance charge of 1-1/2% per month (Annual rate of 18%).
AGENCY DISCOUNT: 15% to recognized advertising agencies. No discount will be allowed on accounts remaining unpaid beyond 30 day terms.

KNIFE WORLD will produce ads if desired by the advertiser. Within reasonable limits, there is no charge for this service which includes typesetting and layout design.

Your ad can be any size desired so long as it meets the following column width and height restrictions:

AD DIMENSIONS
1 page	9-3/4" x 12-1/4"
2/3 page (vertical)	7-3/4" x 10" (junior page)
2/3 page (horizontal)	9-3/4" x 8"
1/2 page (vertical)	5-3/4" x 11" or 7-3/4" x 8-1/4"
1/2 page (horizontal)	9-3/4" x 6-1/2"
1/3 page (vertical)	5-3/4" x 7-1/4" or 3-3/4" x 11"
1/3 page (horizontal)	9-3/4" x 4-1/2" or 7-3/4" x 5-1/2"
1/4 page (vertical)	3-3/4" x 8-1/4"
1/4 page (horizontal)	5-3/4" x 5-1/2" or 7-3/4" x 4-1/8"
1/6 page (vertical)	3-3/4" x 5-1/2"
1/6 page (horizontal)	5-3/4" x 3-1/2" or 7-3/4" x 2-3/4"
1/8 page (vertical)	3-3/4" x 4"
1/8 page (horizontal)	5-3/4" x 2-3/4"
6" ad	3-3/4" x 3'' or 1-3/4" x 6"
5" ad	3-3/4" x 2-1/2" or 1-3/4 x 5"
4" ad	3-3/4" x 2" or 1-3/4 x 4"
Proofs will not be provided prior to publication unless specifically requested and copy is provided three weeks prior to regular closing dates.

Ads may be submitted digitally on CD-R, DVD-R, or by email in one of the following formats: PDF, EPS, or Quark Xpress 5 or 6.5 preferred; JPEG, TIFF, or Photoshop accepted. Please include all necessary images and fonts when submitting digitally.

Digital images should be submitted as files (TIFF preferred, Photoshop, JPEG and most other formats acceptable), minimum 300 dpi at printed size. Glossy prints are also acceptable.

COLOR ADS: Color ads must be created with process color (CMYK). For good results, black type and other elements must not be output as “process black.” Please check your layout and make sure that black elements are made up of just “K” before finalizing your design.

Please contact us for more information. We look forward to doing business with you!

2009 PUBLISHING SCHEDULE
Issue Date	Space Resv'd	Material Due	Mail Date
DECEMBER	Oct 23	Oct 30	Nov 10
2010 PUBLISHING SCHEDULE
Issue Date	Space Resv'd	Material Due	Mail Date
JANUARY	Nov 20	Nov 27	Dec 8
FEBRUARY	Dec 25	Jan 1	Jan 12
MARCH	Jan 22	Jan 29	Feb 9
APRIL	Feb 19	Feb 26	Mar 9
MAY	Mar 26	Apr 2	Apr 13
JUNE	Apr 23	Apr 30	May 11
JULY	May 21	May 28	Jun 8
AUGUST	Jun 25	Jul 2	Jul 13
SEPTEMBER	Jul 23	Jul 30	Aug 10
OCTOBER	Aug 20	Aug 27	Sept 7
NOVEMBER	Sept 24	Oct 1	Oct 12
DECEMBER	Oct 22	Oct 29	Nov 9