
* Display Ad Rates
* ...mechanical requirements
* ...ad dimensions
* ...photo & digital requirements
* Classified Ad Rates
* 2009 Publishing Schedule
| If Your Business Concerns Knives... |
| ...Your Business Concerns KNIFE WORLD! |
KNIFE WORLD is the monthly publication that GETS RESULTS for advertisers.
Advertising in Knife World offers your business access to the most devoted knife enthusiasts in the industry. Each month presents a variety of articles unmatched by any other cutlery publication, appealing to knife collectors, dealers, users, sportsmen, and knifemakers alike. This assures your business exposure to the type of consumer you want to reach.
KNIFE WORLD advertisers enjoy:
* The lowest and most cost-effective rates in the knife industry
* The flexibility to adapt ads created for other publications at no extra charge
* The fastest turnaround time in the industry
* Ads interspersed with editorial copy throughout – no “marketplace” placements
* The personal service of a family-owned business
* A longstanding reputation for objectivity and truthfulness – 30 years and counting!
For maximum impact, we now offer full color ads in sizes 1/4 page and larger. If you’re on a budget, black and white ads start at under $50 a month for an ad the size of a business card.
If your advertising goal is the best possible return on your investment, let us show you why Knife World advertisers have chosen us to be an active and effective part of their sales teams – many of them for decades!
Contact us with any questions, or to request a Media Kit!
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DISPLAY ADVERTISING RATES
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Ad insertions within 12 Month Period
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One Time
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Three Time
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Six Time
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Twelve Time
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| Rate Per Column Inch* |
$15.50 |
$14.91 |
$13.72 |
$11.92 |
| 4 col. in. |
$62.00 |
$59.64 |
$54.87 |
$47.68 |
| 5 col. in. |
$77.50 |
$74.56 |
$68.59 |
$59.60 |
| 6 col. in. |
$93.00 |
$89.47 |
$82.31 |
$71.52 |
| 1/8 page |
$127.88 |
$123.02 |
$113.17 |
$98.34 |
| 1/6 page |
$170.50 |
$164.02 |
$150.89 |
$131.11 |
| 1/4 page |
$255.75 |
$246.03 |
$226.34 |
$196.67 |
| 1/3 page |
$341.00 |
$328.04 |
$301.79 |
$262.23 |
| 1/2 page |
$511.50 |
$492.06 |
$452.68 |
$393.34 |
| 2/3 page |
$620.00 |
$596.44 |
$548.70 |
$476.78 |
| Full page |
$949.38 |
$913.30 |
$840.20 |
$730.07 |
| Centerspread |
---------- Call for details ---------- |
| --- Minimum Charge for display ad space is $31.00 --- |
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FULL COLOR ADS NOW AVAILABLE!
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Ad insertions within 12 Month Period
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One Time
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Three Time
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Six Time
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Twelve Time
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| 1/6 page |
$295.50 |
$289.02 |
$275.89 |
$256.11 |
| 1/4 page |
$405.75 |
$396.03 |
$376.34 |
$346.67 |
| 1/3 page |
$516.00 |
$503.04 |
$476.79 |
$437.23 |
| 1/2 page |
$711.50 |
$692.06 |
$652.68 |
$593.34 |
| 2/3 page |
$845.00 |
$821.44 |
$773.70 |
$701.78 |
| Full page |
$1199.38 |
$1163.30 |
$1090.20 |
$980.07 |
| Centerspread |
---------- Call for details ---------- |
Display ads may be any size desired in keeping with the mechanical
restrictions, and are billed per column inch displaced. (*To determine your
ad size, multiply number of columns wide by ad height in inches.) Rates are
for display space rental only based upon camera ready copy. Multiple insertion discounts apply to ads of the same size throughout the contract
period. If for any reason, an ad is cancelled prior to completion of the
contract period, advertiser will be billed for discounts taken but not
earned.
TERMS: Less 2% 10 days; net 30 days. Balance over 30 days will be subject
to a finance charge of 1-1/2% per month (Annual rate of 18%).
AGENCY DISCOUNT: 15% to recognized advertising agencies. No discount will
be allowed on accounts remaining unpaid beyond 30 day terms.
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KNIFE WORLD will produce ads if desired by the advertiser. Within reasonable limits, there is no charge for this service which includes typesetting and layout design.
Your ad can be any size desired so long as it meets the following column width and height restrictions:
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Maximum height 12-1/4"
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Maximum width 9-3/4"
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1 column width 1-3/4"
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2 column width 3-3/4"
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3 column width 5-3/4"
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4 column width 7-3/4"
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5 column width 9-3/4"
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AD DIMENSIONS
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1 page
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9-3/4" x 12-1/4"
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2/3 page (vertical)
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7-3/4" x 10" (junior page)
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2/3 page (horizontal)
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9-3/4" x 8"
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1/2 page (vertical)
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5-3/4" x 11" or 7-3/4" x 8-1/4"
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1/2 page (horizontal)
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9-3/4" x 6-1/2"
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1/3 page (vertical)
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5-3/4" x 7-1/4" or 3-3/4" x 11"
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1/3 page (horizontal)
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9-3/4" x 4-1/2" or 7-3/4" x 5-1/2"
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1/4 page (vertical)
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3-3/4" x 8-1/4"
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1/4 page (horizontal)
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5-3/4" x 5-1/2" or 7-3/4" x 4-1/8"
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1/6 page (vertical)
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3-3/4" x 5-1/2"
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1/6 page (horizontal)
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5-3/4" x 3-1/2" or 7-3/4" x 2-3/4"
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1/8 page (vertical)
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3-3/4" x 4"
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1/8 page (horizontal)
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5-3/4" x 2-3/4"
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6" ad
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3-3/4" x 3'' or 1-3/4" x 6"
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5" ad
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3-3/4" x 2-1/2" or 1-3/4 x 5"
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4" ad
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3-3/4" x 2" or 1-3/4 x 4"
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Proofs will not be provided prior to publication unless specifically requested and copy is provided three weeks prior to regular closing dates.
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PHOTO AND DIGITAL REQUIREMENTS
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Ads may be submitted digitally on CD-R, DVD-R, or by email in one of the following formats: PDF, EPS, or QuarkXpress 5 or 6.5 preferred; JPEG, TIFF, or Photoshop accepted. Please include all necessary images and fonts when submitting digitally.
Digital images should be submitted as files (TIFF preferred, Photoshop, JPEG and most other formats acceptable), minimum 300 dpi at printed size. Glossy prints are also acceptable.
Camera ready ads must be prescreened at 100 lines per inch.
COLOR ADS: Color ads must be created with process color (CMYK). For good results, black type and other elements must not be output as “process black.” Please check your layout and make sure that black elements are made up of just “K” before finalizing your design.
Click here for more ad design suggestions.
Please contact us for more information. We look forward to doing business
with you!
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40¢ per word, minimum 20 words. Same ad running 6-9 consecutive months -
35¢ per word per issue, 10-12 consecutive issues - 30¢ per word per issue.
All classified ads must be PREPAID when ordered. We do not accept
classified ads via phone, but fax and Email are both acceptable.
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2009 PUBLISHING SCHEDULE
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| Issue Date
| Space Resv'd
| Material Due
| Mail Date
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JANUARY |
Nov 21 |
Nov 28 |
Dec 9 |
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FEBRUARY |
Dec 26 |
Jan 2 |
Jan 13 |
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MARCH |
Jan 23 |
Jan 30 |
Feb 10 |
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APRIL |
Feb 20 |
Feb 27 |
Mar 10 |
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MAY |
Mar 27 |
Apr 3 |
Apr 14 |
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JUNE |
Apr 24 |
May 1 |
May 12 |
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JULY |
May 22 |
May 29 |
Jun 9 |
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AUGUST |
Jun 26 |
Jul 3 |
Jul 14 |
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SEPTEMBER |
Jul 24 |
Jul 31 |
Aug 11 |
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OCTOBER |
Aug 21 |
Aug 28 |
Sept 8 |
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NOVEMBER |
Sept 25 |
Oct 2 |
Oct 13 |
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DECEMBER |
Oct 23 |
Oct 30 |
Nov 10 |
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